top of page

About IFD

Bordeaux bedroom lifestyle.jpg

IFD stands for Indian Furniture Direct but we source our products worldwide to offer you a broad selection of styles and finishes.

We have factories in India, Vietnam and China producing quality furniture in a range of styles.

  • India is the home of artisan crafting where designs are made using centuries of hand woodworking knowledge. Our ranges span from the traditional to the more modern contemporary to fit in with any home décor.

  • Vietnam is our traditional hub where we produce our Oak and Painted ranges.

  • China is our base for chairs using their manufacturing capabilities to produce a quality product at affordable prices.


Our officing and warehousing based in the West Midlands means our distribution and service capability provides regular weekly delivery across the whole of the UK.

If you would like to become one of our valued stockists please contact us at or call 0121 544 2744 where one of our sales team will be more than happy to help, or contact your local agent to arrange a store visit to see how you can benefit from adding our products to your shop floor displays.


IFD serves as TRADE ONLY but if you would like to find a local stockist please email for your nearest store.

IFD Best stand award.jpg


Midlands & North Wales

Helen Bonser

07515 571671

Helen is the newest member to the sales team.

Before joining us she worked in visual marketing for a number of years giving her a wealth of experience of the retail trade.

Helen has worked with many top brands around the world and also featured in television shows on home and business renovation.

Meet The Team



East, South East, South Central & South West

Stuart Mcdonnell

07958 517015

Stuart has been an agent for us for over 10 years. He has been involved in product design for various companies giving him an insight from conception to reality.

His enthusiasm for the furniture trade is infectious, he has built up an impressive customer base due to his professionalism and likeability.






North & North East 

Graham Dickinson

07734 853473

Graham, as he will freely admit, has been in the furniture trade since god was a lad so has seen nearly everything in the trade. With his experience he is a trusted and well respected agent with an almost encyclopaedic knowledge. Having started in the retail side he is well positioned to advise on what would be right for your store.

bottom of page